TikTok is quickly becoming one of the biggest social media platforms out there. From dance challenges to cute animal videos, the endless supply of entertainment is hard to resist. The appeal is certainly not lost on younger audiences who gravitate towards the ‘new’ setting – ready and willing to dominate this area of the internet. 



Many businesses are also latching onto this opportunity to discover new customers and display their product to a larger audience. However, it can be difficult to appear on someone’s For You Page (FYP) without the proper tools necessary. That is why we have listed 3 tips for business success on TikTok so that you can take that first step. 



1. Take Advantage of Latest Trends: There’s a reason why popular TikTokers and businesses alike are using trends to get on people’s FYP – everyone wants in on the fun! Participating in the latest trends is a great way to showcase your product in a casual manner. Audiences are more likely to ask questions or purchase from businesses that appear laid-back and fun, rather than those that pressure potential customers or seem overeager. That is why trends are an easy buffer for these types of issues.
2. Use Hashtags to Find Customers: Hashtags are a useful way to target potential customers and make your business easier to find. Since TikTok is constantly pouring out new content at random, hashtags are helpful for separating and categorizing subgroups. This means that businesses have a better chance of appearing on someone’s FYP if they search for particular hashtags. However, applying trending hashtags to your videos – regardless of whether it applies to the business itself – is also a good strategy to use. This encourages TikTok’s algorithm to give you more views because of your participation with what is popular on the platform.
3. Have Fun Creating Content: The most important aspect of appealing to TikTok users is to have fun while creating content. Younger audiences appreciate businesses that are relatable and understand consumer desires (the reason TikTok is so popular is because of this mentality). It’s okay to let loose and get creative!