1. Switch to a Business Account: Instead of using a personal account to run your business, switch to Instagram’s business profile. An Instagram business profile works similarly to Facebook as it has a “call-to-action” function (allowing Instagram users to call, text, or email a business). This is a good strategy to use if your business is interested in advertising to a new pool of clientele.  
2. Engage with Followers: The biggest obstacle that businesses new to Instagram encounter is increasing followers. The way to combat this is to engage with users through comments on posts or answering private messages. People are more likely to follow a business on Instagram if it communicates with its customers and shows that it cares. 
3. Create an Interactive Hashtag: An interactive hashtag can be the boost that your business needs. This can be done by creating a unique hashtag that features some key aspect of your company or product. For example, announcing the release of a new product is a great opportunity to introduce an interactive hashtag. Not only will customers want to use this hashtag if they are posting about the product, but others can easily trace it back to your business. 
4. Get Creative: A guaranteed way to stand out on Instagram is to get creative with photos and videos. Content that is well-constructed, easy to read, and organized is more likely to have likes and comments. Although it may be daunting to put in the effort at first, it pays off later on down the road.

Instagram is a wonderful tool for businesses to use in order to gain customers. Not only is it beneficial to build up an online presence, but your business’ products can get free exposure if done right. Take the leap today by starting your Instagram business.