But you don’t, so you call in the experts. And now it seems like you need an expert to help you pick the right agency too! We know the struggle, and we want to remind you that transparency and honesty are the best tools to arm yourself with when you enter a conversation.

Who will be my direct point of contact? How often can I expect updates?

Digital marketing agency in Orlando that are worth their mettle will have an account manager that will act as a direct point of contact that will answer queries, solve problems, and ensure that expectations are met. Often, big agencies have account managers that are working at full capacity handling a large number of clients. This can sometimes lead to communication being less frequent than expected, or fewer follow ups. Despite having a reasonable budget, your company could end up being a small fish in a large pond.

Larger agencies often have a vast amount of experience that stems from working with a large clientele. In comparison, a smaller agency will dedicate a significant amount of time to gather insights and knowledge about the industry you work in, and about your business. As a brand, it’s always great to work with an agency that serves a good balance of knowledge and dedication.

Do you have success stories, references, or social proof of the quality of your work in the recent past?

Do some digging on your own and find out what former clients, or existing clients might be saying through testimonials, case studies, or reviews. You could either source this information online, or ask the agency to share some of these insights with you. Most successful agencies are only too happy to talk about their successes, especially because it’s not just a win for them -- but a win for their clients too!

Do you specialize in any particular channels?

Different agencies have different specialties, this may not always be clear on their website. But by asking them, you’ll easily figure out the platforms and domains where they’ve had the maximum success. If the agency’s strong suit aligns with your business goals, you’re in for a win!

A word of caution with specialized agencies: When an agency is super-specialized, either on a channel, or in a particular knowledge domain, they often tend to use a cookie cutter approach that they believe will work for every client. Bad news, that rarely happens. Digital marketing is sometimes like the wild, wild west. You never know what you’re in for, and it may not always help to wear the ‘expert’ hat.

What does your process look like?

The best agencies would have invested time and effort into developing a successful process that works for a range of clients. Let me let you in on a secret - most agencies love talking about their process, especially when it works well. Find out if they’re open to discussing tactics for the common problems that most businesses are looking to solve:

Improving search engine rankings for the most important keywords

Creating great content that draws in visitors

Tracking the performance of the content and site

Generating new leads

Remember that choosing a great digital agency in Orlando is not just about the agency, it’s about you. Your goals, your needs, and your way of working. A good hire always starts with the right questions and the right answers. Before you begin having these conversations, make sure you chalk out your business goals, needs, gaps you’d like to fill, and your values. This will help you set the course for a successful, long-term partnership that will take your business to the next level.