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How Procursys Accelerated B2B Sales & Broke Growth Projections

Harnessing Empathic Resonance Marketing to Connect with High-Value Property Management Clients, Faster.

 2,797+

New, Highly Qualified Leads Added to Funnel

 $5.63

 56.65%

Increase in Overall Users Added to The Platform

Average Cost per Lead (CPL) after 90 days

 $241k+

New, Revenue Generated in The First year

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Meet Procursys

Background:

Procursys is a SaaS application that connects Property Service Providers with Property Owners/Managers, simplifying the entire RFP process. Founded by industry veterans, the platform is used by multiple Fortune 500 companies and hundreds of property management organizations nationwide.

Pain Point / Goal:

They needed to expand their user base of both service providers and property managers, rapidly increase monthly demo requests, and establish brand credibility in a competitive prop-tech marketplace.

We were not getting the quantity or quality of demo requests until we began working with Falconics. Their approach and B2B sales funnel, we’re growing faster than our original projections!


Tom A, CEO - Procursys

The Challenge

  • Brand Visibility: They were relatively new to the market and needed to differentiate themselves from established competitors.
  • Sales Funnel Clarity: They lacked a clear, consistently flowing funnel for demo requests, leading to unpredictable month-over-month results.
  • Market Saturation: While Procursys offered a uniquely valuable solution, many property managers were already entrenched with existing tools.
  • Time Pressure: The company had strict, goal-based funding deadlines, needing quick wins to sustain investor confidence.


Key Objectives

  • Drive more demo requests from the right decision-makers.
  • Lower the cost per lead (CPL) and optimize ROI.
  • Create a sustainable inbound and outbound approach to maintain consistent pipeline growth.
  • Re-engage leads who had previously gone cold.

Falconics’ Empathic Sales Approach

We used our Empathic Resonance Marketing (ERM) for B2B Sales framework to address Procursys’s unique sales acquisition challenges:

ICP & Psychological Journey Mapping
We identified the core emotional and business triggers for property managers (ROI, ease of vendor vetting, quick RFP turnaround).

  • Multi-Channel OutreachPersonalized Emails & LinkedIn Messages: Showcasing time-savings and cost benefits for each stakeholder.
  • Executive Calls: To handle objections and secure demo appointments for high-value targets.

Consistent Brand Messaging
We revamped Procursys’s brand narrative, ensuring everything from email copy to landing pages aligned with a compelling, trust-building tone.

Real-Time Analytics
 We set up robust tracking to see where leads originated, how they interacted with outreach, and which messaging prompted demos.

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1) Discovery & Strategy (1 week)

  • Refined the Ideal Customer Profile (ICP) based on property management and service provider roles.
  • Established brand voice and key differentiators (RFP efficiency, user-friendliness, cost-effectiveness).
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2) Message & Funnel Creation (2 weeks)

  • Built custom email sequences, LinkedIn outreach scripts, and phone call frameworks.
  • Enabled detailed analytics to track each lead’s journey from initial touch to demo sign-up.
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3) Launch & Outreach (90-day cycle)

  • Began automated outreach, switching to high-touch manual follow-up when prospects engaged.
  • Monitored response rates in real time, tweaking subject lines and follow-ups as data came in.
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4) Nurture & Conversion  (Ongoing)

  • Warm leads who hadn’t booked a demo were re-engaged via calls and targeted remarketing.
  • Qualified leads were handed to Procursys’s sales team. New deals and expansions contributed to surpassing their growth targets.

Ready to Elevate Your B2B Sales?

Whether you’re looking to increase demo requests, expand your user base, or forge new B2B alliances, Falconics can help. Our Empathic Resonance Marketing approach blends automation with genuine human engagement—no spammy blasts, just real conversations that convert.

Let’s chat about your growth goals.

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