2,797+
New, Highly Qualified Leads Added to Funnel
$5.63
56.65%
Increase in Overall Users Added to The Platform
Average Cost per Lead (CPL) after 90 days
$241k+
New, Revenue Generated in The First year
Procursys is a SaaS application that connects Property Service Providers with Property Owners/Managers, simplifying the entire RFP process. Founded by industry veterans, the platform is used by multiple Fortune 500 companies and hundreds of property management organizations nationwide.
They needed to expand their user base of both service providers and property managers, rapidly increase monthly demo requests, and establish brand credibility in a competitive prop-tech marketplace.
We were not getting the quantity or quality of demo requests until we began working with Falconics. Their approach and B2B sales funnel, we’re growing faster than our original projections!
Tom A, CEO - Procursys
Falconics’ Empathic Sales Approach
We used our Empathic Resonance Marketing (ERM) for B2B Sales framework to address Procursys’s unique sales acquisition challenges:
ICP & Psychological Journey Mapping
We identified the core emotional and business triggers for property managers (ROI, ease of vendor vetting, quick RFP turnaround).
Consistent Brand Messaging
We revamped Procursys’s brand narrative, ensuring everything from email copy to landing pages aligned with a compelling, trust-building tone.
Real-Time Analytics
We set up robust tracking to see where leads originated, how they interacted with outreach, and which messaging prompted demos.
Ready to Elevate Your B2B Sales?
Whether you’re looking to increase demo requests, expand your user base, or forge new B2B alliances, Falconics can help. Our Empathic Resonance Marketing approach blends automation with genuine human engagement—no spammy blasts, just real conversations that convert.
Let’s chat about your growth goals.
Phone: (407) 798-7611
Address:
Email: contactus@falconics.com
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