10+
Enterprise Agency Partnerships secured in the first 90 days
45%
Increase in response rates vs previous outreach efforts
75%
Of engaged agencies requested a full demo or pilot within 3 weeks
Whatagraph is a marketing analytics and reporting platform that consolidates data across multiple marketing channels into visually compelling reports for agencies and in-house teams.
Whatagraph wanted to expand into enterprise-level agencies and build long-term partnerships that would deliver high recurring revenue and increase brand credibility.
James, VP Marketing
Despite having a strong platform, Whatagraph struggled to stand out among bigger, more established MarTech companies. Their biggest obstacle was getting the attention of large agency decision-makers, who get pitched all the time. They needed a strategic outreach program that spoke directly to the unique needs and pressures of enterprise-level agencies.
We used Empathic Resonance Marketing (ERM) to create a message framework that appealed to both the emotional and practical drivers of enterprise agency leaders. Our campaign focused on building genuine rapport, so instead of the usual mass outreach, we started sending personalized LinkedIn messages, email sequences, and follow-up calls.
We collaborated with Whatagraph to refine their Ideal Customer Profile (ICP) and brand voice.
Built custom messaging sequences for LinkedIn and email.
Began automated outreach, stepping in with live conversation once prospects replied.
Qualified leads were handed over to Whatagraph, who closed new agency deals within a matter of weeks.
Ready to Elevate Your MarTech Outreach?
Whether you’re looking to attract enterprise agencies, scale up your user base, or forge new B2B alliances, we can help. Discover how Empathic Resonance Marketing can transform your results.
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