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How Whatagraph Secured

Enterprise Agency Partners

Harnessing Empathic Resonance Marketing to Connect with High-Value Agency Prospects

10+

Enterprise Agency Partnerships secured in the first 90 days

45%

Increase in response rates vs previous outreach efforts

75%

Of engaged agencies requested a full demo or pilot within 3 weeks

Meet Whatagraph

Background:

Whatagraph is a marketing analytics and reporting platform that consolidates data across multiple marketing channels into visually compelling reports for agencies and in-house teams.

Pain Point / Goal:

Whatagraph wanted to expand into enterprise-level agencies and build long-term partnerships that would deliver high recurring revenue and increase brand credibility.

Falconics helped us break through the noise and engage our top-tier agencies. Their outreach approach delivered many meaningful relationships.

James, VP Marketing

The Challenge

Despite having a strong platform, Whatagraph struggled to stand out among bigger, more established MarTech companies. Their biggest obstacle was getting the attention of large agency decision-makers, who get pitched all the time. They needed a strategic outreach program that spoke directly to the unique needs and pressures of enterprise-level agencies.   

Key Objectives

  • Win over top agencies in a crowded, competitive space.
  • Move away from purely transactional sales to long-term partnership deals.
  • Establish credibility and trust quickly with busy decision-makers.

Falconics Empathic Resonance Approach

We used Empathic Resonance Marketing (ERM) to create a message framework that appealed to both the emotional and practical drivers of enterprise agency leaders. Our campaign focused on building genuine rapport, so instead of the usual mass outreach, we started sending personalized LinkedIn messages, email sequences, and follow-up calls.

  • ICP & Psychological Journey Mapping: Defined the exact profiles of agency execs and their biggest pain points (ROI, user-friendliness, integration with legacy tools).


  • Personalized Multi-Channel Outreach: Crafted empathetic messages that highlighted not just product features, but the long-term benefits of a partnership with Whatagraph.



  • Executive Caller for High-Value Prospects: For agencies that showed interest, we used an executive caller to handle objections and build deeper trust.
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1) Discovery & Strategy (1 week)

We collaborated with Whatagraph to refine their Ideal Customer Profile (ICP) and brand voice.

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2) Message & Funnel Creation (2 weeks)

Built custom messaging sequences for LinkedIn and email.

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3) Launch & Outreach (90-day cycle)

Began automated outreach, stepping in with live conversation once prospects replied.

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4) Nurture & Partnership Finalization (Ongoing)

Qualified leads were handed over to Whatagraph, who closed new agency deals within a matter of weeks.

Ready to Elevate Your MarTech Outreach?

Whether you’re looking to attract enterprise agencies, scale up your user base, or forge new B2B alliances, we can help. Discover how Empathic Resonance Marketing can transform your results.

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