Having great content on your website is crucial, but without the right keywords, it risks getting buried among the countless other sites online. Considering that only 1% of users venture beyond the first page of search results, selecting the right keywords is a critical strategy. 

In this blog, we’ll show you how to conduct effective SaaS keyword research to rank higher. Let’s get started. 

What Is SEO for SaaS?

SEO for SaaS is all about making your online presence as strong and visible as possible so that when someone searches for services or products like yours, your site pops up right there on the first page of their search results. This does not just draw more eyes to your website; it attracts the right kind of visitors — those who are genuinely interested in what you offer.

What Are SEO Keywords?

SEO keywords are the specific words and phrases that people type into search engines when they're looking for something online. There are two main types of SEO keywords you should know about: transactional and informational.

Transactional Keywords:

These are used when someone is ready to make a purchase or take a specific action. They're direct and often include terms like "buy," "deal," "discount," or "subscribe." If your content or product pages are optimized for transactional keywords, you're targeting users who are further down the sales funnel, closer to making a purchase.

Informational Keywords:

These keywords are used when people are looking for information, not necessarily to make an immediate purchase. They include questions or phrases like "how to," "what is," or "best way to." Content optimized for informational keywords aims to educate and inform. This type of content is crucial for building brand authority and helping users at the top of the sales funnel who are just beginning their research.

Step-by-Step Guide on How to Conduct SaaS Keyword Research

Here’s a step-by-step guide to conducting SaaS keyword research:

1) Understand Your Audience

The first step is to truly understand who your audience is. This means diving deep into knowing not just the basics like age or location, but understanding what challenges they face, what solutions they are looking for, and the language they use to describe their needs. 

2) Brainstorm Keyword Ideas

The next step is to brainstorm keyword ideas. This involves creating a complete list of terms and phrases your potential customers might use when searching for your SaaS solution. Focus on both informational and transactional keyword ideas to capture users at different stages of their buying journey.

For informational keywords, think about the questions and problems your audience might have related to your SaaS solution. What are they curious about? What do they need help with? These could be queries like "how to improve team productivity" or "best tools for remote work."

On the flip side, for transactional keywords, consider the phrases someone might use when they're ready to buy. These include specific product names, "buy," "price," or "trial" along with your product category. An example might be "project management software free trial" or "best CRM for small business price."

3) Research Each Keyword

After you've made a list of possible keywords, it's time to look into each one more closely. You'll want to find out the search volume, KD, and the competition level: 

• Search Volume: This tells you how many people are searching for this keyword. More searches usually mean it's a popular keyword. Look for keywords that have a search volume of more than 100.
• Keyword Difficulty (KD): This shows how difficult it will be to rank high in search results when using this keyword. The higher the number, the tougher it is. Look for keywords that have a KD of less than 20.
• Competition Level: This lets you know how many other websites are also trying to rank for this keyword.

You can use tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz to get this data. 

4) Start Implementing the Data

Now that you've researched your keywords and know which ones are likely to bring you the best results, it's time to put that knowledge to use. Here's how to do it:

Create New Content:

Use your researched keywords to guide the creation of new blog posts, articles, product descriptions, and landing pages. For informational keywords, think about writing how-to guides, FAQs, or blog posts that answer common questions. For transactional keywords, focus on product or service pages that highlight features, benefits, and pricing.

Optimize Existing Content:

Go through your current website content and look for opportunities to add your targeted keywords. Make sure they're included in important places like the title, headings, the first paragraph, meta descriptions, and URLs. But remember, it's crucial to use them naturally. Stuffing keywords where they don't fit will do more harm than good.

Summary

There you go. You now know how to conduct effective SaaS keyword research. By following these steps, you can significantly improve your website's visibility and attract the right audience. 

Ready to soar in SaaS rankings? Team up with Falconics, your go-to SaaS marketing company. We specialize in cutting-edge marketing solutions that put your services in the spotlight. Contact us today for more information about our services.