Offering free trials is one of the best strategies for attracting leads and potential customers. If you're unsure whether to offer free trials or how to do so in a way that will boost conversions, scroll down below.

What Are Free Trials?

The term "free trial" refers to giving potential customers an opportunity to evaluate your software for free for a limited period of time. It helps customers decide whether the software is a good fit for them and whether to buy it after the trial period has ended. 

The Benefit of Offering Free Trials

Offering a free trial for SaaS can make it a lot simpler to convert prospects into paying customers. By giving potential customers a chance to sample your software, they will be confident that, when they decide to make a formal commitment, they will receive full value for their money. This can encourage more users to sign up, making it a helpful strategy for businesses trying to enter the market.

Secondly, people love anything free. By providing a free trial, you can capitalize on people's love of a good deal and convince them that your software is dependable, well-made, and beneficial. Once they realize how beneficial your software is, they will not want to part with it after the trial period has ended which will increase conversions.

If done correctly, your SaaS free trial will also help you in the following ways:

• Will help you attract visitors to your website
• Will help to increase brand recognition
• Will help to increase your following

Best Practices for Free Trials to Increase Conversions

Here are some tips for the best free trial practices to give your users the greatest possible experience and increase conversion rates:

Decide on the free trial's duration. Although 30-day trials are typical, a shorter 14-day trial period can be preferable. If you provide a 14-day trial, potential customers might experience a heightened sense of prestige and urgency. A shorter free trial duration, however, won't be effective if an extensive onboarding procedure is required or if the free trial software takes more than 14 days to provide results. To get the greatest results, customize the free trial according to the software you're selling.

Remind the user how long the trial will last. This can be done either when the software is launched for the first time after it has been shut, or as a persistent display at the bottom of the screen.

Decide whether or not payment information needs to be requested. One of the most important topics to address when setting up a SaaS free trial is if credit card details will be needed. If you choose to follow this route, you should anticipate fewer conversions since payment requirements may be a significant deterrent to signing up. If you have a consistent flow of customers and a reputable product, asking for credit card information upfront could be effective.

Summary

To sum up, free trials might be advantageous for your SaaS business, but you must implement them properly. If you need help boosting trial conversions, don't hesitate to reach out to Falconics SaaS marketing agency for advice.